Website TP-Link Systems
Why Here?
TP-Link Systems Inc. leads as a global provider of reliable networking devices and smart home products, ranked the world’s top Wi-Fi provider serving over 170 countries. The Marketing organization scales subscription adoption for TapoCare, KasaCare, and HomeShield by monetizing existing mobile app users. This role focuses on lifecycle marketing, in-app engagement, and data-driven experimentation to convert device users into paid subscribers within Tapo and Kasa apps.
What Will You Do?
As a Mobile Growth Manager – Freemium to Subscription Conversion (Mobile App) at TP-Link Systems, you will develop and execute freemium-to-paid strategies including upgrade flows and behavioral triggers for premium features. You will own experimentation initiatives like A/B tests on paywalls, free trials, feature messaging, and pricing to drive subscription growth. Additionally, you will partner with Product, Analytics, and Engineering teams to optimize lifecycle engagement via in-app messaging, push notifications, and emails while analyzing metrics for retention and LTV.
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