Senior Product Manager / Principal – MarTech

Why Here?
The Economist Group drives progress through innovation, independence, and rigour across its businesses. It delivers analysis and insights to subscribers and clients in 170 countries via The Economist, Economist Impact, Economist Intelligence, and Economist Education. As digital subscriptions grow, the CRM and MarTech team invests in a modern ecosystem centered on Salesforce Marketing Cloud. This platform enables personalized lifecycle communications, empowering marketers with efficient self-serve tools.

What Will You Do?
As a Senior Product Manager / Principal – MarTech at The Economist, you will own the product vision, roadmap, and delivery for the CRM platform with Salesforce Marketing Cloud at its core. You will enable high-quality lifecycle communications across onboarding, engagement, retention, and re-engagement while improving processes. Additionally, you will support experimentation through scalable segmentation, A/B testing, and performance measurement in CRM workflows.