Growth Marketing Manager, Conversion & Experimentation

Why Here?
Greenlight Financial Technology leads as the premier family fintech company, empowering parents to raise financially savvy kids. They serve over 6 million parents and kids via an award-winning banking app that automates allowances and investments. The Growth Marketing team optimizes the entire digital customer journey, from initial visits through onboarding and ongoing engagements, at the crossroads of experimentation and marketing tech.

What Will You Do?
As a Growth Marketing Manager, Conversion & Experimentation at Greenlight Financial Technology, you will develop and lead the full-funnel CRO roadmap tied to registration and purchase goals. You will design and execute A/B and multivariate tests across marketing pages, signup flows, and upsell experiences. Additionally, you will own onsite product merchandising and MarTech enablement to boost conversion performance and tracking accuracy.