The goal of this interview series is to inspire and help people to transition their career into a new or next experimentation related role. In this edition Dvir Sharon shares his journey. He is Senior Growth Marketing Manager at Bright Data.
I’m all about optimizing processes, whether it’s finding the best routes to work, tweaking my morning routines for better sleep or just finding the most efficient way to take my baby girl and my dog on a trip. (Yep, I’m a proud geek).
Dvir Sharon
Please introduce yourself to our readers.
I’m Dvir, a Growth Marketer with a passion for experimentation – both in the digital world and in everyday life. I’m all about optimizing processes, whether it’s finding the best routes to work, tweaking my morning routines for better sleep or just finding the most efficient way to take my baby girl and my dog on a trip. (Yep, I’m a proud geek).
If you want to chat or have questions, feel free to reach out to me on LinkedIn (I’m super responsive).
What is your current experimentation role and what do you do?
I currently work as a Senior Growth Marketing Manager at Bright Data, where I focus on driving business growth through experimentation. My role allows me to combine creativity with data to make impactful decisions that move the needle for the company. One of the biggest challenges I face is staying ahead of rapidly changing market trends and consumer behavior. Achieving short-term wins while balancing long-term strategic goals is also quite challenging. However, I believe that this is why I like this role as well.
How did you enter the experimentation space? What was your first experimentation related role? Share your origin story here.
My journey into experimentation started in my first marketing role, where I was tasked with optimizing email campaigns. I quickly realized that the key to effective marketing was in data testing, tweaking, and learning from every experiment. This realization led me to dive deeper into the world of A/B testing and data analysis, which eventually became a core part of my career. From there, I transitioned into more specialized roles, and now I can’t imagine making decisions without testing them first!
How did you start to learn experimentation?
My experimentation and learning journey began in one of my previous positions, where I was fortunate to work with some brilliant minds who were already entrenched in the field. I learned by doing – running tests, analyzing results, and iterating based on what worked. Over time, this hands-on experience, combined with a lot of trial and error, helped me develop a strong foundation for experimentation and an even stronger belief in a growth mindset.
How do you apply experimentation in your personal life? (what are you tinkering with or always optimizing?)
I’m a bit of a life-hacker, constantly testing ways to optimize my day-to-day life. For instance, I’ve experimented with different routes to work to find the fastest one and have even tested the impact of working out in the morning versus the evening on my sleep quality. I’m also a huge fan of productivity systems – I’ve been using Todoist for over seven years to track everything, and I maintain a “God Eyes” Google Sheet to keep a bird’s-eye view of all my projects, lists and my finance status. (shoutout to Jeff Su for the inspiration).
What are you currently doing to keep up with the ever-changing industry?
This industry moves fast, so staying ahead is key. I make it a point to regularly dive into books, subscribe to newsletters, and keep my skills sharp by keeping doing new things and testing new hypotheses. Since I commute an hour and a half each way to work, Lenny’s podcast is perfect for gaining insights into various professions.
What recommendations would you give to someone who is looking to join the experimentation industry and get their first full-time position?
Learning by doing is important to me, and if I don’t do it, my colleagues or other companies will have already done so.
It is important to me to have “mentoring style” meetings with different people, and especially with people who write interesting posts on LinkedIn. (Yes, that’s a hint, let’s talk on LinkedIn)
Which developments in experimentation excite you? How do you see the field changing in the next 5 to 10 years? What will stay the same? What’s not going to change in the next ten years?
The future of experimentation is evolving with AI and machine learning, enabling more advanced meta-analyses and pattern recognition. While core principles remain constant, the human element in data interpretation and decision-making is irreplaceable. The key lies in asking the right questions – a skill that AI can’t replicate.
Is there anything people reading this can help you with? Or any parting words?
First off, thanks a bunch for having me on this fantastic interview series!
I’m impressed by the caliber of interviews you’ve conducted, and it’s an honor to contribute to this distinguished series. I believe that continuing to send me questions or scheduling a quick call to discuss specific use cases or hypotheses is actually a great way to assist me. I always learn from these interactions.
Which other experimenters would you love to read an interview by?
I’d love to hear more from Elena Varna and Tom Orbach who both have GREAT newsletters. The newsletters they send are fantastic, and their insights into experimentation are always on point.
Thank you Dvir for sharing your journey and insights.
