Marketing Data Scientist, Measurement & Modeling

Why Here?
FleetPride stands as the nation’s largest distributor of truck and trailer parts and service in the independent heavy-duty aftermarket. Headquartered in Irving, Texas, the company operates a sophisticated network of over 450 locations, 110 service centers, and six distribution centers nationwide. The marketing team shapes commercial strategy through advanced analytics, machine learning, experimentation, and AI tools, focusing on connecting digital engagement to physical outcomes across retail branches.

What Will You Do?
As a Marketing Data Scientist, Measurement & Modeling at FleetPride, you will lead experimentation and measurement efforts, including A/B testing, incrementality testing, media mix modeling, and holdout designs to quantify business impact. You will partner with marketing, ecommerce, and digital stakeholders to uncover opportunities and enable data-driven decisions through reporting and predictive modeling. Additionally, you will develop statistical models and apply AI techniques to optimize customer acquisition, retention, segmentation, forecasting, and marketing effectiveness.