Director of Conversion Rate Optimization

Why Here?
LawnStarter leads the nation as the top on-demand marketplace for lawn care and outdoor services, generating over $100M in annual bookings. The Growth team controls the complete customer acquisition funnel from ad click to first service completion. They acquire more than 150,000 new customers yearly via paid, organic, and partner channels. Every conversion gain directly boosts revenue under the CMO’s oversight.

What Will You Do?
As a Director of Conversion Rate Optimization at LawnStarter, you will own Webflow landing pages and architecture to maximize visitor-to-lead conversions across all channels. You will build, launch, and analyze A/B tests in VWO to improve the visit-to-customer rate throughout the acquisition funnel. Additionally, you will harness AI with Tableau and Hotjar for rapid hypothesis generation, test analysis, and program scaling.