Director of Conversion Rate Optimization

Why Here?
LawnStarter leads the nation as the top on-demand marketplace for lawn care and outdoor services, generating over $100M in annual bookings. The company expands rapidly into a comprehensive home services platform. The Growth team controls the entire customer acquisition funnel, bringing in 150,000+ new customers each year through paid, organic, and partner channels. Building a world-class experimentation program drives direct revenue impact here.

What Will You Do?
As a Director of Conversion Rate Optimization at LawnStarter, you will own Webflow landing pages and run A/B tests in VWO to elevate visitor-to-lead rates. You will craft a multi-quarter experimentation roadmap, using AI, Tableau, and Hotjar to accelerate hypothesis generation and analysis. Additionally, you will build and scale the experimentation function as a solo operator, reporting to the CMO while proving outsized value.