Website Pura
Why Here?
Pura pioneers the future of fragrance by blending smart home technology with premium, clean scents to create personalized experiences in every home. The Lifecycle Marketing team leads the most commercially driven efforts, building and scaling the acquisition engine that converts prospects into loyal subscribers. Recognized as Utah’s Fastest Growing Company, Pura sells a fragrance every 3.7 seconds through partnerships with brands like Anthropologie and Disney.
What Will You Do?
As a Senior Lifecycle Marketing Strategist, Activation & Conversion at Pura, you will architect retail-to-DTC conversion paths that migrate anonymous buyers into high-value subscribers. You will optimize dual-track strategies for lead-to-purchase and retail activation, balancing short-term revenue with long-term retention. Additionally, you will own North Star metrics for the activation funnel, report outcomes to senior leadership, and mentor the team on rigorous strategic execution.
To apply for this job please visit pura.applytojob.com.