CRO Specialist Europe

Why Here?
YETI believes that time spent outdoors matters more than ever and equips customers with gear that makes adventures extraordinary. Employees create exceptional, meaningful work alongside innovative team members. This role owns end-to-end conversion rate optimization across YETI Europe’s digital experience. It combines experimentation, behavioral insights, analytics, and UX practices to boost conversions and revenue opportunities while building a test-and-learn culture.

What Will You Do?
As a CRO Specialist Europe at Yeti, you will lead the full CRO workflow from hypothesis generation and test planning to execution and analysis. You will run A/B and multivariate tests across core journeys like PDP, cart, checkout, and mobile experiences. Additionally, you will analyze GA4, Shopify data, heatmaps, and session recordings to identify friction points and deliver evidence-based recommendations to Product, UX, Content, and Engineering teams.