Website Willis Towers Watson
Why here?
WTW is a British-American multinational company providing insurance services. The company was founded in 2016, following a merger of the Willis Group and Towers Watson. WTW provides data-driven, insight-led solutions in the areas of people, risk and capital. Leveraging the global view and local expertise of employees serving 140 countries and markets, WTW helps you sharpen your strategy, enhance organizational resilience, motivate your workforce and maximize performance.
What will you do?
As a Conversion Rate Optimization Analyst at WTW, you will be responsible for A/B testing and multivariate testing to increase conversion rates across Direct-to-Consumer website marketing funnels – including strategy, implementation and progress reports to stakeholders. Moreover, you will analyze user behavior across online and offline customer funnels to identify optimization opportunities