Website Tend
Why Here?
Tend is revolutionizing dental care by prioritizing patient experience through technology and hospitality-driven service. Founded in 2018, Tend has expanded to over 25 studios across major U.S. cities, including New York, Washington DC, Boston, Atlanta, and Nashville. With a team of over 650 professionals, Tend offers a full suite of preventative, restorative, and cosmetic dental services, all delivered in thoughtfully designed spaces.
What Will You Do?
As a CRO Optimization Specialist at Tend, you will lead the technical execution of A/B and multivariate tests within the booking flow, utilizing tools like Webflow, JavaScript, HTML, and CSS. You will analyze user behavior through platforms such as Hotjar and FullStory to identify friction points and implement front-end optimizations that enhance conversion rates. Collaborating cross-functionally with Marketing, Product, and Operations teams, you will align CRO initiatives with business objectives, ensuring a seamless and efficient user experience.