Website Fanatics
Fanatics is building a leading global digital sports platform to ignite and harness the passions of fans and maximize the presence and reach for hundreds of partners globally. Optimizing these long-standing partnerships, a database of more than 80 million global consumers and a trusted, recognizable brand name, Fanatics is expanding beyond its position as a global leader for licensed sports merchandise to now becoming a next-gen digital sports platform, featuring an array of offerings for fans across the sports ecosystem.
The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy; Candy Digital, a digital collectibles company that is partnering with prominent sports properties, including MLB and MLBPA, to build an official NFT ecosystem; Fanatics Collectibles, through Topps as a cornerstone of the business, building a new model for the collectibles and trading cards hobby with top leagues and players association partners; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform. Fanatics’ partners include all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and hundreds of collegiate and professional teams, which include several of the biggest global soccer clubs.
As a market leader with more than 9,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.
We are seeking an innovative Experimentation Strategist to join our Experimentation Team. This individual will be responsible for executing the corporate testing portfolio for e-commerce and mobile-optimized websites to maximize ROI and improve the online customer experience. The Experimentation Strategist will be a primary point of contact for all aspects of testing and will interface with stakeholders such as Marketing, IT, GMs, Product Management, and Analytics. Our testing portfolio covers a broad spectrum of experiments including site algorithms, platform features, catalog and pricing changes, design enhancements, etc. We are looking for an A/B testing expert who can support a diverse testing plan with an advanced marketing, technical and analytical skill set and who will be a key contributor in delivering bottom-line results.
Responsibilities
- Prioritize and manage Experimentation roadmap
- Lead discussions with stakeholders to understand test goals and business impact
- Identify opportunities to run tests based on effort, site traffic and competing tests
- Own A/B and multivariate test design, execution and documentation
- Develop and clearly articulate test hypotheses and success metrics based on testing requirements
- Work closely with developers to build out testable features in accordance with requirements
- Monitor tests throughout their lifecycle to ensure testing fidelity and validity
- Ensure a seamless site and customer experience for every test
- Evaluate the impact of concurrently running tests, promotions, launch of new features and other website changes that might influence test results
- Provide valuable context and analytics know-how for interpreting test outcomes
- Recognize and resolve data or tool inconsistencies and gaps that impact testing success
- Contribute to experiment analysis – help uncover changes in metrics, identify shifts in user behavior and effectively communicate the story behind test data
- Drive the test communication process, inform stakeholders of test status, provide visibility into test outcomes, and populate experimentation roadmap based on testing recommendations
Qualifications:
- Minimum of 3 years’ experience using A/B and Multivariate Experimentation tools such as Optimizely, Maxymiser, SiteSpect, Adobe Target, etc. Experience with internally developed experimentation platforms a plus
- Strong project management skills – Minimum of 2 years’ experience driving experiments from ideation to completion
- Experience with Web Analytics tools such as Omniture, Google Analytics, etc. a plus.
- Knowledge of Usability/User Interaction and Customer Journeys and are desired
- Excellent communication skills both written and verbal.
- Proficiency in Excel
- Experience at a B2C e-commerce company a plus
- Bachelor’s degree preferred