CRO Specialist (A/B Testing Focus)

Why Here?
Outliant is a fully remote, U.S.-based digital product development and consulting company helping startups and enterprise clients launch scalable digital solutions. With a focus on creativity and autonomy, Outliant empowers cross-cultural teams across the globe to experiment, iterate, and deliver high-quality work. The marketing team drives growth through conversion optimization and experimentation strategies that are both data-informed and technically sound, enhancing performance across client properties.

What Will You Do?
As a CRO Specialist at Outliant, you will audit user journeys, identify bottlenecks, and implement A/B and multivariate tests across digital platforms. You will build experiments using tools like VWO, Optimizely, or similar, leveraging HTML, CSS, and JavaScript where needed. Additionally, you will analyze test performance, validate significance, and recommend actionable changes to stakeholders. You will support UX and marketing teams by translating friction points into technical test plans, guiding clean experimentation workflows from setup to post-test reporting.