Conversion Manager

Why Here?
Makeberry serves as a full-cycle marketing agency that empowers brands to grow, scale, and stand out in competitive markets. They blend strategy, analytics, creativity, and technology to deliver campaigns clients trust, avoiding templates for real, measurable business results. This role joins the Arbitrage department, actively optimizing marketing funnels and driving campaign efficiency during rapid company growth.

What Will You Do?
As a Conversion Manager at Makeberry, you will design and optimize end-to-end marketing funnels from Facebook Ads to PWA, apps, or landings through registration and deposit. You will conduct A/B and multivariate testing across all funnel stages to identify improvements. Additionally, you will analyze campaign performance using key metrics like CTR, CPC, CR, FTD, ROI, and LTV, while collaborating with media buyers, developers, designers, and testers to enhance conversions and scale successful links.