Director of Conversion Rate Optimization

Why Here?
LawnStarter leads the nation as an on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. The Growth team owns the full customer acquisition funnel from ad click to first completed service. They acquire 150,000+ new customers per year across paid, organic, and partner channels. Every improvement in visit-to-customer rate drives direct revenue growth.

What Will You Do?
As a Director of Conversion Rate Optimization at LawnStarter, you will own conversion performance across visitor-to-lead on landing pages and lead-to-customer in the booking funnel. You will build and optimize Webflow landing pages, including paid landers, thousands of organic city pages, and scalable CMS architecture. Additionally, you will lead the experimentation program with A/B tests in VWO, AI-accelerated workflows for hypotheses and analysis, and a multi-quarter testing roadmap.