Website Lawhive
Why Here?
Lawhive is redefining the future of legal services by combining regulated solicitors with cutting-edge AI to create affordable, accessible legal support. Their proprietary AI lawyer, Lawrence, recently passed the UK’s SQE and helps streamline the legal process for everyday consumers. Backed by Google Ventures, Balderton Capital, and TQ Ventures, Lawhive is scaling rapidly with one of Europe’s top Series A rounds in 2024. The marketing team plays a central role in driving customer acquisition and product adoption through rigorous CRO and lifecycle experimentation.
What Will You Do?
As the CRO Lead, you’ll own end-to-end customer journey optimization—from attracting visitors to driving quotes and purchases. You’ll use GA4, PostHog/Mixpanel/Amplitude, and CDPs to identify high-impact segments and conversion bottlenecks. You’ll lead A/B testing across landing pages, forms, and checkout, collaborating with agencies and product teams to scale experimentation. You’ll also design and launch marketing automation campaigns via email and SMS platforms like Customer.io or Klaviyo, create nurturing workflows, and execute promotional initiatives to drive engagement and conversions.