Senior Marketing Experimentation Analyst

Website Kleinanzeigen

Why Here?
Kleinanzeigen is Germany’s leading online classifieds market, offering over 50 million ads across various categories and reaching more than 36 million monthly users. The company contributes to sustainability by facilitating the trade of second-hand items. After launching in 2009 as eBay Kleinanzeigen, it became part of Adevinta in 2021, a global leader in online classifieds. The Marketing Analytics team focuses on data-driven decision-making and shaping how marketing effectiveness is measured at scale.

What Will You Do?
As a Senior Marketing Experimentation Analyst at Kleinanzeigen, you will lead the evolution of incrementality testing and advanced measurement frameworks. You will execute and interpret lift studies, delivering clear insights on incremental ROI and channel effectiveness. You will also challenge and enhance the Marketing Mix Modeling (MMM), validating outputs through targeted testing and translating complex analyses into actionable insights that shape campaign planning.

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