Director of Conversion Rate Optimization (CRO)

Why Here?
Ground News is a news comparison platform that makes it easy to compare sources, read between the lines of media bias, and break free from algorithms. The Revenue function plays a pivotal role in optimizing how users are introduced to the premium ecosystem as the reader base expands globally. This role operates at the intersection of Marketing and Product with end-to-end accountability for conversion flows.

What Will You Do?
As a Director of Conversion Rate Optimization (CRO) at Ground News, you will take complete accountability for conversion rates, user journeys, and revenue outcomes across all digital touchpoints on web and mobile. You will design, launch, and analyze a continuous roadmap of A/B and multivariate tests spanning copy, pricing, layouts, and user flows. Additionally, you will partner with Product, Analytics, and Engineering teams to ensure flawless tracking and drive the conversion roadmap through influence while establishing dashboards for core subscription metrics.