Performance Driven Marketing – Principal Marketing Experimentation

  • Remote
  • Remote, USA
  • This position has been filled

Website General Motors

Why here?

The General Motors Company is an American multinational automotive manufacturing company headquartered in Detroit, United States. It is the largest automaker in the United States and was the largest in the world for 77 years until 2008. The Performance Driven Marketing (PDM) team at General Motors works cross-functionally and collaboratively providing actionable and validated insights and recommendations into the vehicle brands and enterprise business marketing teams.

What will you do?

As a Principal of Marketing Experimentation at General Motors, you will lead the Experimentation team providing technical expertise, road maps, workflow process management and prioritization. Moreover, you will champion experimentation across the Performance Driven Marketing (PDM) team, driving data science programs and capabilities, and establishing best practices for experimentation testing processes.