eCommerce Manager, Growth & Optimization

Why Here?
Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. Within FMIC’s eCommerce team, we’re redefining how customers discover, shop, and experience our legendary brand online. We pair deep data insights with conversion-focused experimentation to create frictionless, inspiring digital journeys that drive growth and customer loyalty.

What Will You Do?
As an eCommerce Manager, Growth & Optimization at Fender, you will lead analysis of site performance, conversion funnels, and customer behavior while delivering actionable recommendations that improve the digital experience. You will own Fender.com’s A/B and multivariate testing program, from ideation through execution and post-test analysis, to improve conversion, AOV, and overall site revenue. Additionally, you will partner with Product, UX, and Merchandising to shape roadmap priorities based on analytics and experimentation results while influencing senior leadership decisions with quantified business cases.