Website Fairphone
Why Here?
Fairphone is a Dutch social enterprise committed to transforming the electronics industry by producing sustainable and ethically sourced smartphones. The eCommerce team plays a pivotal role in driving direct sales and enhancing the online customer journey, aligning with the company’s mission to create a fairer electronics industry.
What Will You Do?
As a CRO Specialist at Fairphone, you will lead the optimization of the company’s direct sales channel by analyzing website data to identify areas for improvement in conversion rates, average order value, and customer lifetime value. You will develop and execute A/B and multivariate tests, formulating hypotheses and interpreting results to inform strategic decisions. Collaborating closely with Development, UX/UI, Marketing, and Product teams, you will drive the experimentation roadmap, ensuring alignment with business objectives and enhancing self-service capabilities for customers.