Senior Manager, Conversion & Funnel Optimization

Why Here?
Chartwell is Canada’s largest owner and operator of seniors’ residences. The company focuses on making people’s lives better through exceptional resident experiences and employee connections. This role sits within the Digital Experience team and leads the marketing analytics and conversion optimization function, turning performance data and funnel insights into prioritized actions that improve marketing effectiveness and business outcomes.

What Will You Do?
As a Senior Manager, Conversion & Funnel Optimization at Chartwell, you will own funnel performance strategy by identifying conversion opportunities across the marketing-to-sales funnel. You will lead a disciplined test-and-learn program to improve prospect progression and journey relevance through hypothesis-driven experimentation. Additionally, you will manage analytics and content optimization resources while building repeatable processes that turn data into measurable business actions.