Growth & CRO Strategist

Why Here?
Buck Mason crafts high-quality, modern American classics committed to enduring design and premium fabrics from local mills. Founded in 2013 by Sasha Koehn and Erik Allen in Venice Beach, the brand offers a broad range of clothing and accessories. This role supports the VP of Digital within the marketing team, driving growth through performance marketing execution and conversion rate optimization.

What Will You Do?
As a Growth & CRO Strategist at Buck Mason, you will manage day-to-day execution and optimization of paid media across Meta, Google, YouTube, and Affiliate channels. You will own the CRO roadmap for buckmason.com, planning A/B tests, analyzing lifts, and partnering with teams to ship impactful changes. Additionally, you will oversee the digital product roadmap, writing briefs, prioritizing features, and ensuring smooth launches with engineering.