Website Bark
Why here?
Bark is the UK’s largest & fastest growing services marketplace, helping people find the right professional for their project in over 1,500 unique categories. The Performance Marketing team is using optimal measurement methodologies to understand incrementality of marketing activity.
What will you do?
As a Marketing Effectiveness & Experimentation Manager at Bark, you will propose & develop experiments with wider Performance Marketing team, working with internal & external teams (e.g. Google gTech) to identify incremental growth opportunities. You will also set up, execute & optimise performance marketing experiments. Analyse outcomes & provide recommendations. Moreover, you will own performance marketing measurement & attribution methodology, and experimentation framework.