Digital Personalization Specialist

Why Here?
Avantor stands as a Fortune 500 company and leading global provider of mission-critical products and services to customers in biopharma, healthcare, education, government, and advanced technologies industries. The organization supports virtually every stage of research, development, and production activities, serving over 225,000 customer locations across more than 180 countries. This role reports to the Personalization Manager and focuses on building scalable personalization systems that drive engagement and business growth through data-informed digital experiences.

What Will You Do?
As a Digital Personalization Specialist at Avantor, you will develop and implement personalized experience strategies across digital channels to boost customer acquisition, engagement, and retention. You will refine audience segmentation frameworks using behavioral, demographic, and lifecycle data while collaborating with analytics teams to define targeting rules for dynamic content. Additionally, you will lead A/B and multivariate experiments with Adobe Target, analyzing results to optimize web and mobile journeys and deliver measurable improvements in conversion rates.