Website Astara
Why Here?
Astara is an open mobility company with a human-to-human approach, committed to sustainability. With a turnover of over 5 billion euros in 2022, Astara offers personal mobility solutions including ownership, subscription, and car-sharing options. The company operates across Europe, LATAM, and Southeast Asia with a diverse team of over 40 nationalities across 19 countries and 3 continents.
What Will You Do?
As a Digital Analyst and CRO Expert at Astara, you will manage and optimize the marketing technology stack to ensure seamless integration with the overall marketing strategy. You will oversee the implementation, configuration, and maintenance of marketing technology tools and platforms. Additionally, you will manage tracking systems using tools like Google Tag Manager, lead the implementation of advertising pixels, and conduct CRO audits to identify improvements in the conversion funnel using tools like Hotjar. You will also design and manage A/B and multivariate tests to optimize conversion rates.