Website Adidas
Why here?
The Consumer Experience team know what makes customers tick, understands their pain points, questions, and objectives through quantitative and qualitative analysis. To address opportunities to improve the on-site and in-app user experience, they ideate, strategize, plan, and deploy brand-enhancing and friction-mitigating front-end experiments.
What will you do?
As the Manager of Journey Optimization and AB Testing at Adidas, you will act as key ambassador for experimentation across US Commercial teams to drive a test, learn, & optimize mindset. You will manage governance, implementation and execution of AB & multivariate testing on app and .com to drive the maximum return on investment. Moreover, you will ensure that all experience, content, and copy variations tested are locally relevant, solution-oriented, legible, and on-brand.