Website 2U
Why Here?
2U powers thousands of higher education offerings as the parent company of edX. The company helps accelerate careers and transform lives through partnerships with top universities worldwide. This role leads a dedicated testing squad at the intersection of Paid Media and User Experience. The focus centers on optimizing Paid Landing Pages and organic program pages for Degree and Executive Education business lines.
What Will You Do?
As a Sr Manager, Conversion Experimentation (CRO) at 2U, you will own the always-on experimentation roadmap for high-volume traffic sources. You will translate data insights into testable hypotheses and oversee end-to-end A/B testing lifecycles with design and development teams. Additionally, you will analyze test results for statistical significance and present ROI updates to Marketing and Product leadership.
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