Lead CRO Analyst

Why Here?
2U partners with the world’s top universities and companies to develop and deliver education programs that accelerate careers and transform lives. As the parent company of edX, 2U powers thousands of higher education offerings from free courses to full degrees. The company helps accelerate careers and transform lives through partnerships with leading colleges, universities, and companies worldwide.

What Will You Do?
As a Lead CRO Analyst at 2U, you will monitor, test, and improve the conversion performance of both paid and organic landing pages using data-driven insights and rigorous experimentation. You will design, launch, and evaluate A/B and multivariate tests while maintaining a consistent testing roadmap and ensuring statistical validity. Additionally, you will collaborate with marketing, design, development, SEO, and performance media teams to identify friction points and implement optimization strategies that increase lead generation across channels.