Website kitUP
Why Here?
kitUP is Turkey’s top-ranked microlearning app, developed by Ouro Media, a company at the forefront of digital learning innovation. With over 5 million users globally, kitUP offers bite-sized, actionable summaries from thousands of nonfiction books, in multiple languages, including English, Turkish, Arabic, and Spanish. Its companion app, Mindguru, extends this vision into mental wellness. The company builds fast, experiments boldly, and impacts lives daily. The product team focuses on measurable growth, funnel optimization, and mobile-first UX improvements to drive user retention and app performance.
What Will You Do?
As a CRO Manager at kitUP, you will own and optimize end-to-end conversion funnels, particularly across web and web-to-app experiences. You will design and execute A/B tests, build scalable CRO systems, and analyze user behavior using GA4, Hotjar, and Appsflyer. You’ll implement tagging strategies with GTM and Meta Pixel while automating analytics with tools like Make, Zapier, and Airtable. In collaboration with growth and product teams, you will align conversion efforts with performance marketing initiatives and influence roadmap decisions that fuel rapid iteration and high-impact growth.
To apply for this job please visit kitup.hrpanda.co.