Website Launch Potato
Why Here?
Launch Potato is a digital media company connecting advertisers to customers across the full consumer journey. Launch Potato’s portfolio of brands operates at scale, leveraging data‑driven experimentation to optimize conversion and revenue. The CRO Strategy team focuses on landing page testing, funnel optimization, and advertiser alignment to drive measurable results across verticals like Make Money and Manage Money.
What Will You Do?
As Senior Optimization Manager, CRO Strategy, you will own testing and optimization across assigned advertiser funnels. You will execute data‑driven A/B tests to improve conversion rates, increase revenue margins, and enhance deep‑funnel KPIs. You will translate analytics into hypotheses and actionable experiments, launching at least three high‑impact tests per month. You will work cross‑functionally with Yield, Copy, and User Acquisition teams to align strategies and share learnings. You will take full ownership of vertical strategy, driving consistent growth and profitability.